What do these trending beauty pop-up stores have in common these days? 'This' is what makes them different! It is no longer easy to capture the hearts of the MZ-Alpha generation with just pretty photo zones or trendy product displays. What offline stores need right now is "genuine experiential content" where customers can participate directly and find genuine fun. From Olive Young to Dr.G, Moroccanoil, and Hapa Listine! Let me explain why trendy beauty brands are scrambling

Becon with Samsung Electronics at ‘VivaTech 2026’! The Samsung Electronics booth that captivated the attention of global visitors, and Becon’s AI skin and scalp analysis solution within Samsung Electronics.

becon joins Samsung Electronics at VivaTech 2026, Europe's largest tech expo. The becon team will showcase partnership synergies within Samsung's open AI ecosystem and connected care environment.

As a leader in K-beauty retail expanding beyond Korea's No. 1 status into the global market, Olive Young delivers a differentiated shopping experience based on trendy product curation. For its expansion into the U.S., Olive Young provides customers with a personalized curation experience through precise diagnosis using becon scanners and AI skin and scalp analysis solutions!

becon Skinscan installed at Olive Young Pasadena store

Successful Completion of COSMOBEAUTY SEOUL 2026! Captivating Global Buyers with the Future of AI Beauty Technology

Becon, an AI-powered skin and scalp analysis solution company, has established a U.S. subsidiary in Irvine, California, marking a major step toward expanding its global business. While Becon has already been actively operating in overseas markets, the establishment of its U.S. office represents more than a simple expansion. It serves as a strategic hub to strengthen its global presence and advance its business structure toward a more scalable and sophisticated model. A Strate

Hello, this is becon . We are proud to share that becon’s precision scalp analysis solution is gaining international recognition for its advanced technology. Today, we are thrilled to announce our partnership with Ginza AGA Clinic , a leader in Male Pattern Baldness (AGA) treatment in Japan with an overwhelming track record of success. The Choice of 1.85 Million Patients: What is Ginza AGA Clinic? Located in Shinbashi (Tokyo) and Umeda (Osaka), Ginza AGA Clinic is one of Japa

Fresh from our success in Germany, becon is thrilled to showcase our cutting-edge AI solutions at Cosmoprof Worldwide Bologna ! This year, we are proud to be featured in the 'SEOUL AWARD' booth, curated by the Seoul Business Agency (SBA) and their lifestyle platform, 'B the B' . 🇰🇷✨ Come and experience the award-winning AI diagnostics that represent the very best of Seoul's beauty technology. Join us to see how our data-driven precision is redefining the global beauty st

Discover how integrating becon’s AI solutions into your product line can unlock explosive growth potential and redefine your customer experience. We invite you to witness the future of beauty tech firsthand.

From AI-powered skin and scalp analysis to personalized hairstyle and personal color recommendations, we introduced a new kind of beauty consulting—data-driven, visual, and easy to understand.

SEOUL POP-UP 2025 — Discover VIBE TWLV’s first chapter—featuring 10 Korean beauty brands, Brooklyn city vibes, and a lush biophilic mood. 50 Berry Street Brooklyn, NY 11249 United States The Seoul Business Agency (SBA), in collaboration with the Beauty Creative Lounge BtheB, will host <Seoul Pop-up 2025 Episode 1: K-Beauty, Be the Beautiful> at VIBE TWLV (50 Berry St.), an in-house showroom located in the heart of Williamsburg, Brooklyn. Williamsburg, a creative ecosystem whe

Becon has officially landed in Hong Kong’s leading H&B store Mannings and Singapore’s Guardian. We’re currently running a test launch with everyday customers across 9 stores in Hong Kong and 1 store in Macau. With the becon AI Analysis Solution, customers can get personalized scalp & skin diagnoses and receive product recommendations directly matched with in-store items. Plus, during the trial, we offered a special promotion — discount coupons that allowed customers to purcha

From July 24 to 27, 2025 — over four exciting days — we participated in BIO Asia Taiwan Exhibition 2025, Taiwan’s leading bio, pharmaceutical, and healthcare trade show. ✅ Date: July 24 (Thu) – July 27 (Sun), 2025 ✅ Venue: Taipei Nangang Exhibition Center (TaiNEX) It was our very first visit to Taiwan, and a meaningful opportunity to showcase BECON’s precision skin & scalp diagnosis, history management, and data-driven personalized solutions to the local market. Through the f

Becon Showcases AI Skin, Scalp, and Beauty Analysis Solution at the APEC Ministers Responsible for Trade (MRT) Meeting Becon proudly represented K-BEAUTY at the recent APEC MRT Meeting, where we introduced our cutting-edge AI-powered skin, scalp, and beauty analysis solution. The APEC Ministers Responsible for Trade Meeting is a major conference that addresses APEC’s core themes of economy and trade. It brings together officials from 21 APEC economies and international organi

On May 9, 2025, Minseok Park, CEO of Becon, was awarded a Ministerial Commendation by the Ministry of Science and ICT (MSIT) at the "58th Science Day Ministerial Commendation Ceremony" held at The Riverside Hotel in Seocho-gu, Seoul.

Hello, this is Becon! Becon is heading to Istanbul, Türkiye! ✈️ From May 8th to 10th, 2025, we’re excited to participate in Beauty Istanbul, one of the world’s largest and most international beauty trade shows. With 1,162 exhibitors from 67 countries, this top 5 global cosmetics exhibition offers an exceptional opportunity to experience the best in beauty innovation. ✨ You can meet the Becon team during the exhibition, so if you're curious about our solutions, come visit us a

Hello, this is Becon! Becon is heading to Istanbul, Türkiye! ✈️ From May 8th to 10th, 2025, we’re excited to participate in Beauty Istanbul, one of the world’s largest and most international beauty trade shows. With 1,162 exhibitors from 67 countries, this top 5 global cosmetics exhibition offers an exceptional opportunity to experience the best in beauty innovation. ✨ You can meet the Becon team during the exhibition, so if you're curious about our solutions, come visit us a

Becon proudly participated in the 2025 International Beauty Show (IBS, https://www.ibsnewyork.com/)) New York — one of the most iconic beaut

Hello, this is becon. Are you familiar with mannings? mannings is the largest healthcare and beauty drugstore chain operating across five countries: Hong Kong, Vietnam, Indonesia, Malaysia, and Singapore. mannings operates over 350 stores in Hong Kong, and we recently set up becon scanners at both the Hong Kong mannings stores and event pop-ups to offer customers an experience. becon was able to provide a smarter and more efficient shopping experience for customers, and we pl