Becon Co., Ltd. (CEO Park Min-seok) participated in the Eureka Park K-STARTUP Integration Hall, the startup zone of CES 2023, held in Las Vegas for a total of four days from January 5 (Thursday) to 8 (Sunday, local time).
[Las Vegas (USA) = Aving News] Becon is a digital healthcare company spun off through Samsung Electronics' in-house venture C-lab and analyzes scalp and hair loss conditions through IoT diagnostic devices to suggest customized products. Through an IoT scanner equipped with various sensors including cameras and a mobile app (APP) that reflects deep learning analysis, it analyzes scalp conditions in 10 real-time and proposes a care method.
At CES 2023, scalp scanners, AI apps, and customized hair care products will be introduced. Becon's IoT scalp scanner can analyze 10 scalp conditions such as sensitivity, dead skin cells, and hair follicle density in real time within 5 seconds through deep learning. It is also a management solution that matches well with the analysis results, such as shampoo and essence.
"After completing the service development in August 2022, we decided to participate in CES to enter overseas markets," a Becon official said. "More than 20% of the global population is suffering from hair loss, but we developed a system that can be systematically managed due to the lack of convenient and efficient home management solutions. We want to target the 24 trillion won market in the future," he said.
Meanwhile, CES, the world's largest IT exhibition, is an exhibition that can grasp the trend of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held in Las Vegas every January. AVING News, which has been covering CES for 17 consecutive years, has reported CES news around the world every year since 2006, and hosted "BEST OF CES" to select the best innovative products and technologies and "BEST OF MADE IN KOREA" to select domestic innovative companies. In addition, it has vividly conveyed CES field issues through 'AVING LIVE'.
The K-STARTUP integrated hall will be jointly participated by the Korea Startup Agency, the Seoul Business Agency, and the Seoul Digital Foundation, and 51 domestic innovative companies will participate to enter the U.S. market and find global partners. In addition, CES 2023 college student supporters selected by each university (Gyeonghee University, Kookmin University, Sogang University, and Chung-Ang University) are matched and operated in consideration of the industrial fields of the major and participating companies.
* special employment foundation: Joseph Choe, Kidai Kim, Dongkwan Kim, Mokkyung Lee, Sangun Choi, Joon Suh Lee, Yeawon Choi, Jinnsun Park, Seung Hyun Nam, Min Seok Cha