Public institutions / Public enterprises
Seoul's beauty landmark 'B the B' introduces beauty AI for an experiential exhibition.
You can experience the Becon AI skin and scalp analysis solution in the urban beauty complex cultural space created at Dongdaemun Design Plaza (DDP).
Seoul Business Agency
B the B is a beauty complex cultural space established by the Seoul Business Agency (SBA) at the Dongdaemun Design Plaza (DDP) to enhance the competitiveness of Seoul's beauty industry. Promoted as 'Seoul's Beauty Fashion Lounge,' it combines promising small and medium-sized enterprise brands with cutting-edge IT technology to offer citizens a diverse beauty experience.
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Industry
Public institutions / Public enterprises
Scale
500+ ~
Over 9,000 customers used the Becon service in a month, with an explosive response to AI skin and scalp analysis.
Background
B the B has introduced becon services to enhance the credibility of beauty experiences and provide data-driven recommendations.
Application Type
Based on the analysis by AI, personalized product recommendations are made instantly and are operated through on-site experiential content.
Impact
Visitors experienced smart shopping through data-driven personalized product curation, resulting in high satisfaction. This service goes beyond mere display, playing a key role in securing citizens' beauty concern data and supporting the growth of Seoul brands.
B the B stands for 'Be the Beautiful,' embodying a new perspective on beauty and creating a space to discover inner beauty, becoming a representative beauty complex cultural space in Seoul. When you visit B the B, you can objectively assess your skin and scalp condition through Becon AI skin and scalp analysis, and receive recommendations for the best beauty products in Seoul that suit your needs.
Since the introduction of the Becon service, over 9,000 customers have analyzed their skin and scalp conditions through AI analysis within a month. This has garnered explosive reactions from visitors as it goes beyond mere exhibition to provide practical experiential content. When visitors are measured with the Becon AI scanner, personalized result data is generated, and they receive instant recommendations for the products they need most from a variety of brands available at B the B.
If you want to experience the smart AI scalp and skin analysis service firsthand, please check the information below!
■ Location: 281 Euljiro, Jung-gu, Seoul, Dongdaemun Design Plaza (DDP), B3 Floor (B the B)
■ Operating Hours: Tuesday to Sunday, 10:00 AM to 8:00 PM (*Closed every Monday)
■ Official Website: https://btheb.sba.kr/
Discover your hidden skin and scalp energy at B the B, and experience a variety of beauty experiences!