Cosmetics manufacturing and wholesale
The secret of K-Bio Beauty that captivated 70 countries: Scalp solutions proven by 'Data'.
A precision care ecosystem built through the synergy of WELLBIZ INTERNATIONAL’s global network and Becon’s AI diagnostic technology.
wellbiz
WELLBIZ INTERNATIONAL is a global bio-beauty company providing innovative beauty solutions based on advanced life science technology. Through its hair loss and scalp care brand 'MORIMANA' and the professional line 'Retro-EV,' the company exports high-functional products to 70 countries worldwide. It leads the global cosmeceutical market by utilizing patented technologies such as Bio-Exosomes.
홈페이지 ↗
Industry
Cosmetics manufacturing and wholesale
Scale
-
By providing AI-powered, objective scalp diagnosis services to a vast global customer base, we have secured brand credibility and maximized the export competitiveness of our high-functional products.
Background
To expand into the scalp care category and address global markets, there was a need for scientific diagnostic standards that transcend race and nationality.
Application Type
Providing customized prescriptions optimized for our internal product lines (such as MORIMANA) through a dedicated diagnostic process integrated with Becon technology.
Impact
Securing a global competitive advantage by enhancing brand credibility through data-driven services, while accelerating international sales growth.
Securing Objective Credibility and Expanding Categories in the Global Market
As we expanded our category into the 'scalp care' market, moving beyond our existing lineup focused on oils and skincare, we needed a scientific consultation tool that could convince customers worldwide. Specifically, we introduced Becon to provide consistent, high-quality service to users across 70 countries with diverse ethnicities and environments, and to strengthen our global distribution competitiveness by proving the efficacy of our products through data.
Building a Customized Diagnostic Process via Independent App Integration
Based on the Becon Pro app, we utilize a dedicated software integration that reflects WELLBIZ INTERNATIONAL’s brand identity. By applying a recommendation algorithm optimized for our product lines, such as 'MORIMANA,' we have established a digital consulting environment where users anywhere in the world can scan their scalp and immediately receive a prescription for a bio-solution tailored to their individual condition.
Securing a Peerless Competitive Advantage and Driving Global Sales
By providing 'diagnostic services' alongside simple product sales, we gained unparalleled trust from international buyers and consumers. This led to tangible revenue growth, including the achievement of the '$2 Million Export Tower' award. In particular, we increased customer satisfaction through accurate, data-driven product matching and solidified our status as a global brand by providing consistent, high-quality services to users in 70 countries.