Popup Store
The Aesthetic Lounge hosts a Smart Aesthetic Cosmetics Pop-up Store at Hyundai Department Store, featuring AI-powered skin diagnosis.
The Aesthetic Lounge is a pop-up store that encapsulates SD Korea's extensive business expertise, ranging from its private spa operations in Cheongdam-dong and ACDROP product branding to its professional esthetician training programs and the popular YouTube channel 'Kind Director Sujin' (https://www.youtube.com/@SPABR-ceosujin).
The Aesthetic lounge
The Aesthetic Lounge is a pop-up store brand that integrates SD Korea’s diverse expertise, including premium spa management in Cheongdam-dong, brand operations, and the management of professional esthetician training programs.
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Industry
Popup Store
Scale
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‘Smart Aesthetic,’ combining AI technology with aesthetic sensibility.
Background
Even within the brief customer touchpoint of a department store pop-up, there is a need for objective standards that go beyond traditional consultation methods, which relied heavily on the subjective experience of experts.
Application Type
It enhances customer convenience by precisely measuring skin moisture, elasticity, and pores in real-time and immediately sending an analysis report via KakaoTalk.
Impact
By allowing customers to directly see their skin concerns through numerical data and visual imagery, it builds trust. This data-driven, differentiated experience positions ‘The Aesthetic Lounge’ not just as a simple select shop, but as a future-oriented beauty platform.
Experience professional-grade aesthetic cosmetics—previously available only at hospitals and aesthetic clinics—at 'The Aesthetic Lounge' Smart Pop-up Store on the 1st floor of Hyundai Department Store.
Planned under the theme of “Smart Aesthetic,” which combines AI technology with aesthetic sensibility, this Beauty-Tech pop-up offers a seamless experience within the department store—from AI skin diagnosis to lifting trials and premium brand consultations. Using an AI camera, the system precisely measures an individual's skin moisture, elasticity, and pore condition, while an AI algorithm suggests customized solutions based on the analysis results.
The analysis results are sent in real-time via KakaoTalk, and professional estheticians on-site provide guidance on personalized home-care routines and recommended products based on that data. The space is gaining significant attention as a new type of Smart Aesthetic Experience Zone that blends AI’s data analytical power with expert emotional counseling.
Sujin Kim, CEO of SD Korea, which hosted the event, stated: “I believe the essence of K-Beauty ultimately lies in the harmony of expertise and sensibility. ‘The Aesthetic Lounge’ is a future-oriented aesthetic platform that understands the skin through AI technology and completes that data through the fingertips of an esthetician. We will continue to develop technology and content so that Korean Beauty-Tech can be recognized in the global market.”
Participating Brands
■ Dr. Schrammek: The 60-year tradition German pioneer of the original BB Cream.
■ Bio-Fox: Perfectly replicating the structure of EGF for skin regeneration.
■ Notally: Mild organic Green-Grade prescriptions for a "water-glow" (mul-gwang) effect.
■ ACDROP: A brand focused on solving troubles and redness concerns.