Cosmetics manufacturing and wholesale
[Dr.G & Becon Smart Shopping Guide] AI-Powered Personalized Skincare Curation
Offline marketing initiatives that integrate Dr.G's unique individual skin analysis data with the Becon AI skin diagnostic solution.
Dr.G
Dr.G is the flagship brand of Gowoonsesang Cosmetics, a dermo-cosmetic company founded by Dr. Gun-young Ahn. The brand embodies the corporate philosophy of "making the world healthy through skin science." By providing customized solutions based on thorough "skin type analysis," Dr.G has earned widespread public trust, consistently ranking number one in major H&B stores like Olive Young.
홈페이지 ↗
Industry
Cosmetics manufacturing and wholesale
Scale
+200 employees
A case study on building a smart shopping experience and a professional brand image by providing real-time product recommendations optimized for each visitor's skin type.
Background
To stand out in crowded environments like Olive Young, brands need eye-catching Becon AI solutions that instantly engage visitors as they step into the brand area.
Application Type
We enhance the customer journey by using CRM tools to deliver personalized skincare tips through our app, maintaining a connection with the customer long after they leave the store.
Impact
By offering advanced consultation services powered by Becon technology, we have solidified customer trust and reinforced the brand’s core identity of 'Skin Science.'
Dr.G x Becon — Revolutionizing Offline Shopping with Data-Driven AI Curation
Gowoonsesang Cosmetics' Dr.G is a leading dermo-cosmetic brand in Korea. Built on the medical expertise of Dr. Gun-young Ahn, the brand has provided optimized skincare solutions through its "AI Sebum Analysis" and other data-driven services. Under the philosophy of "Making the world healthy through skin science," Dr.G has cultivated a powerful fandom by delivering personalized solutions rooted in rigorous data.
The Challenge: Bridging Online Data with the Offline Experience
Dr.G’s primary challenge was how to instantaneously utilize its massive online skin-type database within physical stores. In high-traffic environments like Olive Young or large-scale pop-up stores, there was a shortage of professional staff to provide one-on-one product recommendations. To bridge this gap, Dr.G chose the Becon AI skin analysis solution to integrate individual skin data with physical store touchpoints, enabling direct messages like, "Based on your sensitive skin profile, this product is the perfect match for you."
■ Sales Growth: Product sales in participating stores increased by approximately 18% year-over-year, with a particularly strong sales boost for specific lines matched by AI.
■ Strategic Marketing: Dr.G utilized the data collected—such as visitors' skin types, concerns, and skincare priorities—to optimize store displays and refine marketing strategies.
■ Transformation: This case is highly regarded as an example of how AI analysis can transform offline stores from simple points of sale into hubs for "data collection and personalized service."
