The global direct sales company Atomy considered market activation and enhanced customer experience for one of its key product lines, the hair care products (Root Vital Shampoo lineup). The existing network marketing method focused on conveying product efficacy but had limitations in providing customers with personalized diagnosis and scientific evidence. In particular, hair and scalp care varies by customer, making it difficult to achieve high satisfaction with uniform explanations. Therefore, Atomy introduced the becon scalp analysis service to offer 'tech-based customized solutions,' thereby boosting the sales competitiveness of its members while providing customers with a highly reliable experience.

Following the introduction of the becon service, Atomy launched a professional training program called the 'I Am Atomy Curator (Na-Ae-Ku)' targeting members on the front lines of product sales.

■ Training and Certification: Approximately 3,000 members completed this course and mastered how to utilize the becon scalp scanner.

■ 1:1 On-Site Diagnosis: 'Na-Ae-Ku' members carry this scanner and immediately diagnose and analyze the customer's scalp condition during meetings.

■ Total Consulting: Moving beyond simple scalp diagnosis, they also check the customer's lifestyle habits, such as diet, sleep patterns, and stress levels, to identify the fundamental causes of scalp issues and suggest directions for improvement.

■ Product Connection: Based on the diagnosis results, the most suitable Atomy products, such as the Root Vital Shampoo lineup, are recommended with scientific evidence, naturally leading to sales.

Atomy's becon scanner utilization strategy has brought about innovative effects in the network business.

■ Improved Reliability and Professionalism: The introduction of the becon scanner elevated the sales activities of Atomy members from simple sellers to 'professional beauty consultants.' Customers confirmed their scalp condition firsthand and received solutions based on scientific data, significantly improving their trust in the company and its products.

■ Securing Differentiated Competitiveness: By providing 1:1 customized diagnostic services that competitors could not offer, Atomy secured a unique point of differentiation in the market.

■ Activation of Root Vital Lineup Sales: Accurate diagnosis of scalp problems directly made customers feel the necessity to purchase, which immediately led to the activation of sales for related products, including the Root Vital Shampoo lineup.

■ Laying the Foundation for Long-Term Customer Management: By accumulating diagnostic data and continuously encouraging lifestyle improvements, Atomy succeeded in building long-term customer relationships rather than just one-time purchases.