Becon Showcases AI Skin, Scalp, and Beauty Analysis Solution at the APEC Ministers Responsible for Trade (MRT) Meeting Becon proudly represented K-BEAUTY at the recent APEC MRT Meeting, where we introduced our cutting-edge AI-powered skin, scalp, and beauty analysis solution. The APEC Ministers Responsible for Trade Meeting is a major conference that addresses APEC’s core themes of economy and trade. It brings together officials from 21 APEC economies and international organizations such as...

Becon has officially landed in Hong Kong’s leading H&B store Mannings and Singapore’s Guardian. We’re currently running a test launch with everyday customers across 9 stores in Hong Kong and 1 store in Macau. With the becon AI Analysis Solution, customers can get personalized scalp & skin diagnoses and receive product recommendations directly matched with in-store items. Plus, during the trial, we offered a special promotion — discount coupons that allowed customers to purchase their...