Global Leader in Premium Hair Care
Enhancing the Salon Guest Experience: The Implementation of MEDAVITA’s Becon-Powered Digital Care Solutions
Revolutionized the offline guest experience and drove personalized product curation by integrating Becon AI diagnostic services.
MEDAVITA
MEDAVITA is a world-renowned premium scalp and hair care brand founded in Milan, Italy, in 1963. Guided by the philosophy of "Harmony between Nature and Science," the brand holds proprietary recipes utilizing medicinal plant extracts and provides high-performance hair solutions to salon professionals and customers worldwide.
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Industry
Global Leader in Premium Hair Care
Scale
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Successfully drove peak conversion rates by delivering real-time, tailored promotions and detailed product insights to visitors via the Becon platform.
Background
■ Challenge: Physical limits for staff to explain every product line.
■ Solution: Providing an elevated customer journey through Becon’s digital technology, perfectly matching the brand's premium status.
Application Type
Experience a data-backed consultation: Users review their scalp status through Becon AI analysis and receive personalized MEDAVITA product recommendations tailored to their unique profile and needs to encourage an immediate purchase.
Impact
Smart, quick, and non-intrusive: A 5-second scalp analysis via Becon provides all the product info a customer needs, freeing up designers from repetitive tasks to focus on what they do best—delivering the ultimate salon experience.
MEDAVITA x Becon — Elevating Premium Customer Experience through AI Curation
Founded in Milan, Italy, in 1963, MEDAVITA is a premium hair care brand recognized globally by salon professionals. Guided by the philosophy of "Harmony between Nature and Science," the brand offers exclusive recipes using medicinal plant extracts. Beyond simple hair management, MEDAVITA provides premium solutions that address the root causes of scalp and hair issues.
Elevating the Offline Customer Experience
The primary goal for MEDAVITA in adopting the Becon AI scalp analysis solution was to "sophisticate the offline customer experience." Salon visitors expect expert care but often feel burdened by excessive product pitches. Furthermore, it was physically challenging for staff to perfectly convey the detailed ingredients and usage for MEDAVITA’s vast product lineup. To fill this "information gap" and provide a refined AI curation service, MEDAVITA integrated Becon’s AI diagnostics.
Strategic Integration of Technology
MEDAVITA strategically placed Becon AI scanners and large tablet PCs along major store paths and product display areas. After checking their condition through objective AI scalp analysis, customers are matched with specific MEDAVITA products tailored to their gender, age, scalp type, concerns, and analysis results, driving seamless purchase conversions.
Key Outcomes and Success Since implementing Becon services, MEDAVITA has achieved tangible results
■ Increased Dwell Time: Average in-store dwell time increased by approximately 20%, as customers felt free to explore product information through digital content without pressure.
■ Higher Conversion Rates: The purchase rate of customers who experienced the Becon service was 15–20% higher than that of general visitors.
■ Premium Branding: MEDAVITA successfully demonstrated a "Premium O2O Marketing" model that maximizes sales efficiency while maintaining brand prestige through technology.