Mannings, which operates a wide range of Health & Beauty (H&B) stores across Asia, handles numerous brands and products at various price points. This complex product composition was a major factor causing customer fatigue in making choices. Mannings needed a solution to go beyond simple display, helping customers easily and quickly grasp their accurate skin/scalp conditions and find products optimized for them. Consequently, after conducting multiple POCs (Proof of Concepts) at official conferences with its parent company, DFI Retail Group, Mannings decided to introduce the AI-based becon skin and scalp diagnosis booth.

Mannings installed becon booths in branches nationwide, allowing customers to receive a free diagnosis of their skin and scalp condition upon visiting the store.

■ Customized Adaptation: The system was customized so that the diagnosis results were directly linked to product recommendations, matching Mannings' diverse H&B product lineup.

■ Support for Efficient Inventory Management: An Excel-based administrator page was also introduced to allow flexible response to changes in store products and inventory. This maximized operational efficiency by enabling on-site staff to easily modify recommended products and manage stock.

■ Integrated Data Verification: Through formal cooperation and the POC process with its parent company, DFI Retail Group, the stability and utility of the system were verified on a global scale.

The introduction of the becon service revolutionized the Mannings in-store shopping experience and generated highly encouraging sales performance.

■ Maximizing Purchase Conversion Rate: The rate of customers purchasing products recommended after the skin/scalp diagnosis reached approximately 78%. This demonstrates that 'accurate diagnosis,' rather than 'vague need,' acted as a powerful purchasing motivator.

■ Increase in Average Transaction Value (ATV) and Purchase Quantity: The average purchase quantity increased to 5.6 items compared to regular purchases, and the average purchase amount recorded approximately KRW 155,000. This is because customers trusted the diagnosis results and showed a stronger tendency to purchase the entire recommended set of composite solutions (product lineup).

■ Large-scale Expansion in 2026: Based on these successful performance data, Mannings has prepared the groundwork to formally expand the becon diagnostic service to all branches nationwide starting in 2026 and to other retail brands under the DFI Retail Group umbrella.