Premium Pharmacy Chain · Derma Health & Beauty
Doremi Pharmacy Adds Scientific AI Curation to K-Derma Skincare Shopping with 'becon'
Smart Beauty Tech at Global Hotspot Pharmacies in Seongsu and Myeongdong... becon AI diagnostics resolve global travelers' skin and scalp concerns, driving derma product sales
Doremi Pharmacy
Doremi Pharmacy is a next-generation premium derma-skincare pharmacy chain established in Seoul's trendsetting hot spots, including Seongsu and Myeongdong. Breaking away from traditional pharmacy concepts with modern interiors and open-shelf curation, it has emerged as a premier wellness destination encompassing K-derma cosmetics, functional skin supplements, and healthcare products. With active multilingual global SNS marketing, it has become a must-visit K-beauty and healthcare shopping landmark for international travelers.
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Industry
Premium Pharmacy Chain · Derma Health & Beauty
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Operating directly managed stores in key hot spots in Seoul, such as the Seongsu and Myeongdong branches
By integrating becon's AI skin and scalp analysis solution, Doremi Pharmacy delivers scientific 1:1 diagnostics and customized derma-skincare recommendations for domestic and international shoppers, significantly boosting dwell time and purchasing conversions.
Background
The need for smart K-derma shopping journeys and professional curation tailored to international tourists and Gen Z in Seongsu and Myeongdong
Application Type
Creating in-store becon AI skin and scalp diagnostic stations, curating customized derma cosmetics and inner-beauty supplements based on AI data
Impact
Overcoming language barriers and maximizing shopping satisfaction for international tourists, increasing derma product conversion rates and basket size, and building a tech-driven smart pharmacy brand
Doremi Pharmacy is a fast-growing premium pharmacy chain specializing in derma-skincare, strategically positioned in Seoul's trendsetting districts of Seongsu and Myeongdong. Departing from rigid, clinical pharmacy setups, Doremi Pharmacy features chic, open-concept interiors reminiscent of flagship beauty boutiques.
Alongside pharmaceuticals, it curates high-performance derma-cosmetics, post-procedure recovery creams, functional ampoules, and inner-beauty supplements, captivating both domestic trendsetters and international travelers.
With high foot traffic from global tourists, assisting multilingual visitors in selecting suitable skincare products was essential. However, conveying intricate skin and scalp dynamics across diverse language barriers presented practical challenges. To provide an intuitive, science-backed shopping journey and elevate product matchmaking, Doremi Pharmacy introduced becon's AI Skin & Scalp Analysis Solution.
■ In-Store Smart AI Diagnostic Experience Stations: Shoppers can instantly evaluate their skin (moisture, sebum, pores, redness, pigmentation) and scalp health using the in-store becon scanner. Multilingual, high-definition AI reports visualize results on screen, eliminating language confusion.
■ Data-Driven 1:1 Derma Product Matchmaking: Utilizing AI diagnostic data, the system smart-matches targeted derma-cosmetics and supplements tailored to each shopper's exact skin profile (e.g., impaired barrier, compromised hydration, or excess sebum). Paired with pharmacist consultations, this scientific approach instills immense trust.
■ Transforming Browsing Time into High-Value Engagement: Passive browsing is transformed into an engaging, high-tech beauty experience. Curiosity-driven scans seamlessly lead shoppers to examine recommended items, establishing a frictionless conversion pathway.
Key Results of becon AI Implementation
■ Maximized Global Tourist Conversions: Overcoming language friction through visual AI reports empowered international visitors to make rapid, confident purchase decisions, drastically elevating conversion rates.
■ Substantial Basket Size (ATV) Expansion: Visualizing skin challenges prompted customers to purchase complete therapeutic regimens—combining toners, ampoules, barrier creams, and skin supplements—rather than single items.
■ Brand Stature as a K-Beauty Landmark: Solidified Doremi Pharmacy's status not merely as a dispensary, but as a premier smart wellness destination fusing K-derma expertise with next-generation AI technology.
