Hair Salon · Beauty Care
SOONSIKI HAIR Captivates Global Trendsetters with 'becon AI Scalp Analysis': A Data-Driven Smart Salon Solution
From the Mecca of Bleaching & Color Design to Scalp Wellness... AI precision scalp analysis breaks language barriers, maximizing procedure safety and elevating premium head spa value
SOONSIKI HAIR
SOONSIKI HAIR is a creative premium hair salon brand that has achieved global recognition, headquartered in Seoul's trendsetting hubs of Hongdae and Seongsu. Operated by AKDKOREA Co., Ltd., it showcases distinct conceptual branches including the Hongdae Flagship, Hanok branch, Moment branch, and Seongsu Siamiz branch. Renowned for its avant-garde design coloring, bleaching techniques, trendy styling, and specialized head spa systems, SOONSIKI is one of the most sought-after salon destinations for domestic trendsetters and global K-beauty enthusiasts alike.
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Industry
Hair Salon · Beauty Care
Scale
Operating 4 flagship stores in Seoul's hottest spots (Hongdae and Seongsu)
By adopting becon's AI scalp analysis solution, SOONSIKI HAIR accurately analyzes scalp conditions before and after complex color and bleach treatments, providing global clients with intuitive visual reports that elevate consultation credibility and drive premium scalp care revenue.
Background
The need to prevent scalp damage before and after intense chemical treatments (bleaching/coloring) and provide objective consultation tools for international clients
Application Type
Pre-procedure measurement of scalp sensitivity and barrier health, tailored pre-treatment scalp protection and head spa linkage, and visual before-and-after verification
Impact
Maximizing consultation satisfaction among domestic and global clients, boosting add-on scalp protection and head spa bookings, and solidifying brand differentiation as a high-tech K-beauty salon
SOONSIKI HAIR is South Korea's iconic creative salon brand based in Seoul's cultural epicenters of Hongdae and Seongsu, celebrated for cutting-edge hair styling and unrivaled high-fashion coloring techniques such as bleaching, balayage, and custom vivids.
Operating 4 distinct landmark stores—the Hongdae Flagship, Hanok branch, Moment branch, and Seongsu Siamiz branch—SOONSIKI welcomes an exceptionally high volume of international tourists and global K-beauty fans.
Given the salon's heavy focus on intensive bleaching and coloring treatments, assessing scalp sensitivity and skin barrier conditions prior to chemical application is paramount.
However, conveying detailed scalp health and the necessity of protective treatments to multilingual international clients presented communication challenges. To overcome language barriers and provide unequivocal, scientific consultations, SOONSIKI adopted becon's AI Scalp Analysis Solution.
SoonSiki Hair Hongdae Branch
8F, 164, Yanghwa-ro, Mapo-gu, Seoul, Republic of Korea
SoonSiki Hair Seongsu Branch
4F, 17, Yeonmujang 3-gil, Seongdong-gu, Seoul, Republic of Korea
SoonSiki Hair Main Branch
4F, 5F, 29, Wausan-ro 21-gil, Mapo-gu, Seoul, Republic of Korea
SoonSiki Hair Hanok Branch
2F, 19, Hongik-ro 5-gil, Mapo-gu, Seoul, Republic of Korea
■ Pre-Procedure AI Scalp Diagnosis: Prior to bleaching or perms, stylists use the becon IoT scanner to precisely measure 10 critical scalp metrics, including sensitivity, erythema, scalp temperature, and sebum balance. Clients visually review their microscopic scalp images on high-definition displays.
■ Intuitive Visual Communication for Global Clients: Supported by multilingual AI reports and intuitive visual charts, stylists easily communicate complex scalp diagnostics to international visitors without language barriers.
■ Protective Pre-Treatments & Dedicated Head Spa Linkage: Using diagnostic data, stylists proactively recommend specialized scalp barriers for sensitized scalps and seamlessly introduce clients to restorative treatments in the salon's dedicated Head Spa Zone.
■ Before & After Verification and Customized Home-Care: Following chemical services, a secondary scan provides instant visual proof of scalp soothing and recovery, followed by personalized prescriptions of salon-grade home care—including SOONSIKI's proprietary brand ACEUMDU—for sustained at-home health.
Key Results of becon AI Implementation
■ Maximized Trust Across International Audiences: Visualizing scalp health through objective AI data eliminated communication friction, drastically elevating global client satisfaction and confidence.
■ Substantial Lift in Scalp Protection & Head Spa ATV: Embedding scalp analysis into standard consultations spurred dramatic upticks in add-on scalp shielding treatments and premium head spa bookings.
■ Enhanced Reputation as a K-Beauty Tech Salon: Fusing high-fashion styling artistry with sophisticated AI technology reinforced SOONSIKI's stature as a pioneer of smart K-beauty salon experiences.